The growth depends on many MANY factors, but you can expect to start seeing growth after 4-6 months, or even more if the account is new. So here’s a bummer: This means that if you want to utilize Pinterest marketing for “quick wins,” you’re likely to be disappointed. Instead, it takes TIME for pins to start ranking ( provided that they are SEO-optimized!), and many factors are involved in Pinterest strategy. While it’s still possible now that new pins get noticed and rank high immediately, this is much less likely to happen as algorithms have changed. In the past, it was not uncommon that completely new pins would appear on the top of the search results as Pinterest had what you could call a “chronological feed.” This enabled many new bloggers and business owners to have a chance for their new pins to be seen (and clicked on) as soon as they were posted, which increased the possibility to start growing on Pinterest super fast. Additionally, Pinterest has changed how pins are distributed across the platform over the years. SEO ( search engine optimization) is a long-term process, and Pinterest IS a visual search engine at its core. Pinterest as a long-term marketing strategy But while we all want results, and we want them FAST (including me, myself, and I □), the long-term strategy is the one that encompasses the “bigger picture,” and it’s necessary to accept that – well, it WILL take time. In this blog post, we’re talking about Pinterest as part of a long-term marketing strategy.īoth short and long-term marketing strategies are equally important to your business, that’s a fact. When business owners start creating their digital marketing strategy, they should include short-term and long-term digital marketing activities to ensure the best results. A marketing strategy is essential for growing a business.
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